The world of marketing hit a new stride in the last several years with the introduction of new technologies, automation and data. But, how does one navigate through what's shiny and new versus what's real and here to stay? In this slideshare, we’ll break through the clutter surrounding the five most misused buzz-worthy topics of 2019, so you, as marketers can take action!
This slideshare will cover:
- Measurement and how marketers can accurately assess which channels to keep in the mix.
- Personalization and what it means to go beyond "Dear [First Name}".
- Big Data versus the Right Data.
- Omni-channel versus multi-channel versus cross-channel
- Artificial Intelligence and how marketers are seeing success with it today