Your Growth Plan

Unlock a New Audience for your Brand

NaviStone's platform identifies individuals from anonymous browsers on your website who are likely to convert. This audience is highly incremental in your mailings…they are top prospects you are missing today.

The platform's predictive power enables you to monetize the full potential of your audiences, delighting customers and accelerating growth.

NaviStone’s highly effective predictive models, timely data, and customer connection convert browsers into buyers. Our audiences contain prospects who have visited your website and demonstrated a high level of purchase intent.

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Drive full-funnel results with NaviStone

Look-a-Like Audiences

Enhance your customer acquisition strategy with Look-a-Like audiences. Drive conversions with the most responsive channel, Direct Mail. Scale your acquisition efforts with a new audience of potential customers.

Direct Mail Retargeting

Remarket to known and unknown site visitors at the precise moment they demonstrate intent to transact. Take retargeting offline with Direct Mail.

Amplify

Boost the performance of your customers with current intent data by enhancing the known data resident on your CRM file, with current intent data.

Frequently Asked Questions

Problem: Direct mail marketers don’t have enough high-response, prospect audiences. Both the response rate and the size of the audiences have been shrinking from traditional list providers. There is increasing competition for prospects since your competitors have access to the same prospect audiences that you do.

How is this different from other direct mail prospect audiences?

Most prospect audiences for direct mail are created from using purchase data from other, similar companies. NaviStone uses visitors to a brand’s own website. As many as 80% of the visitors to a website are prospects who have not purchased from the brand before.

Can I successfully mail all of the unknown browsers on my website?

No. Many of the browsers are not engaged enough for direct mail to work. NaviStone scores your browsers based on their level of engagement. The result is a new prospect audience with proven interest in your brand.

Can I segment this audience to produce better results?

Yes! We recommend that you segment based on the type of product/service a visitor browsed. This allows you to select only prospects interested in the category of product/service you’re featuring in your direct mail campaign.

Can my competitors mail this audience?

No. Since this audience is made up of people who visit your website, you are the only brand with this list. This means your direct mail may be the only communication a prospect will receive in your category.

Do I have to contribute data to NaviStone to participate?

No. Unlike Google and Meta, NaviStone does not require or even allow any identity or browsing data to be used by other companies.

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