Delivering Performance: Direct Mail in the United States 2023
Brands continue to invest billions in direct mail marketing.
Brands in the United States are expected to spend over $39 billion this year on direct mail marketing. Direct mail has been proven to be more memorable and generates higher response rates compared to digital marketing. It offers a tangible and personal touch that digital channels often lack, and by leveraging the power of direct mail, businesses can effectively acquire and grow their customer base.
Research proves the effectiveness of direct mail marketing.
Backed by the Winterberry Group white paper, it is evident that marketers are recognizing the value of direct mail and investing in it consistently. The data shows that direct mail is a vital component of a successful marketing strategy, complementing digital efforts and delivering tangible results. Research published by the Winterberry Group found that:
45% of marketers say the most important use case direct mail fulfills is customer acquisition
59% of marketers are taking steps to better integrate their use of direct mail with other channels
53% of marketers are shifting to more personalized content over the next year
