Research proves the effectiveness of direct mail marketing.

Backed by the Winterberry Group white paper, it is evident that marketers are recognizing the value of direct mail and investing in it consistently. The data shows that direct mail is a vital component of a successful marketing strategy, complementing digital efforts and delivering tangible results. Research published by the Winterberry Group found that:

  • 45% of marketers say the most important use case direct mail fulfills is customer acquisition
  • 59% of marketers are taking steps to better integrate their use of direct mail with other channels
  • 53% of marketers are shifting to more personalized content over the next year